Miel marketing
Elsa Toussaint
Miel Marketing is a badass team of three talented women, specialists in helping brands effectively communicate their stories. They connect your brand with interested audiences, creating strong bonds with ideal customers.
Experience marketing like never before as Miel Marketing empowers businesses through authentic storytelling and unwavering inclusivity.
Client website: https://mielmarketing.com/ ( website not by us)
Client
Miel Marketing - Marketing agency.
Challenges
They partner with big companies, so they need to appear reliable. Yet, they exude youth and uniqueness, demanding a modern, fresh vibe.
Solution
We created a fresh branding that retains the code of classic beauty brands but adds a modern and Instagram-worthy twist.
Values and personality matter in branding because they create a genuine and relatable image that connects with customers, building trust and loyalty.
The client chose the second moodboard because of its minimalist and modern aesthetics, preferring it over the luxurious feel of the first. They need to appear more approachable.
We chose the third logo because it appeared more corporate-friendly compared to the others; the first and fourth logos seemed too unconventional, and the second one might have been a bit too colorful for their requirements.
For the logo, they needed a blend of corporate aesthetics with a distinct, feminine, and approachable essence was essential. This led us to select a classic font with a modern twist, complemented by the incorporation of a flower symbol as ©.
For an Instagram post, they required a system capable of handling multiple posts that they could edit themselves.
Check out my instagram for more
🫶 Hi, my name is Elsa, and I’m a Belgium-based designer. I craft meaningful websites and brand identities for conscious companies, bold entrepreneurs, and food businesses.
➡️ Ready to take your brand to the next level? Let’s work together
