Opal Hot Springs, located in Matamata, New Zealand, is a natural mineral hot springs resort offering a range of pools, accommodations, and a prime location near popular attractions like the Hobbiton Movie Set.

Under new management and with upcoming upgrades, the business is focused on providing a seamless experience for both local and international visitors looking to relax and explore the region.

The previous website lacked a modern user experience and did not effectively highlight the unique appeal of Opal Hot Springs.

Key information was difficult to navigate, and the outdated design failed to capture the beauty and atmosphere of the resort. With a growing international audience and a push to drive more direct bookings, Opal Hot Springs needed a website that would clearly communicate its offerings, streamline the booking process, and serve as a platform for future growth.

We redesigned the Opal Hot Springs website on Webflow, ensuring a visually inviting and user-friendly experience.

The new site focuses on clear navigation, engaging imagery, and well-structured content that showcases accommodations, pools, and local attractions. A seamless booking integration with Newbook enhances functionality, making it easy for visitors to secure their stay.

The design reflects the resort’s natural and relaxing environment while aligning with its vision for future renovations.

SEO optimisation was also a key priority, helping Opal Hot Springs improve its search visibility and attract a broader audience.