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Beachcomber Cruises
Trigger Digital
About the Client
Beachcomber Cruises is a family-owned and operated business offering unforgettable experiences in the stunning Marlborough Sounds and Queen Charlotte Track.
With a focus on sustainability and a passion for sharing the beauty of the region, they offer a variety of tours and cruises, including scenic experiences, water taxis, private charters, and their unique NZ Post Mail Boat Cruise.
Beachcomber Cruises aims to provide memorable journeys through picturesque landscapes and tranquil waters, offering something for everyone, from relaxed nature cruises to outdoor adventures.
The Challenge
A new website that enhances the user experience and caters to a wide range of users.
The site had to balance an informative, user-friendly interface while capturing the beauty and vibrancy of the Marlborough Sounds.
Given the diverse product offerings, it was essential to simplify navigation and improve access to tour options while seamlessly integrating booking processes via Rezdy.
Additionally, the brand needed to showcase their family-owned, friendly ethos and present the local expertise and authenticity that sets them apart from competitors.
The Solution
The new website was designed with both simplicity and vibrancy in mind.
An improved content structure made it easy for users to find the information they needed, whether they were looking to book a scenic cruise, explore the Queen Charlotte Track, or find special deals. By incorporating high-quality images and videos sourced from local tourism libraries, the site vividly reflects the stunning beauty of the Marlborough Sounds.
The website’s design is clean and accessible, with clear typography and a primary colour scheme of blue and white. Custom functionality includes advanced filtering for tours, integration of the MetService weather widget, and the use of tags for special offers. A responsive layout was prioritised to ensure a seamless experience across devices, catering to both older and tech-savvy users.
We had an incredible experience working with Trigger Digital for our Beachcomber Cruises website redesign. From the very start, their team was attentive, professional, and truly listened to our needs. The project was delivered on time, with great communication along the way and we couldn't be happier with the results. If you're looking for a reliable and talented website development team, I highly recommend Trigger Digital.
Jessica Jones
General Manager
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Posted Nov 22, 2024
Redesigned Beachcomber Cruises' site with advanced Google Maps integration, tour filtering, Rezdy booking, and a responsive design showcasing their tours.
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