Content Strategy - Checkin Chicken (Interactive Group)

Checkin Chicken sought to enhance its digital presence and impact on social media. With fierce competition in the food industry, the company needed to stand out to attract new customers and retain existing ones. They identified the need for a robust content strategy that accurately reflected the brand's DNA and increased visibility and engagement across various digital platforms.

The main challenges included:

Developing content strategies for multiple digital channels to ensure consistent and effective communication of the brand's DNA.

Creating thematic campaigns around key dates to boost visibility and audience engagement.

Collaborating effectively with a multidisciplinary team, including a copywriter, graphic designer, digital trafficker, account executive, social media manager, and clients to ensure project coherence and success.

Through strategic and collaborative efforts, the following results were achieved:

Increase in Followers: Checkin Chicken saw a significant growth in its Instagram followers, with an increase of 20% to 45%.

Improved Engagement: There was a 1% increase in organic engagement, reflecting higher audience interaction and commitment to the content.

Sales Growth: Effective digital marketing strategies, including advertising and influencer management, significantly contributed to increased sales.

These outcomes demonstrated the success of the content strategies and thematic campaigns, as well as the effectiveness of teamwork in ensuring the brand's DNA was communicated effectively and resonated with the target audience.