Juicy Bloom – A Skincare Brand in Motion
Kristy Chen
Juicy Bloom – A Skincare Brand in Motion
A daily ritual, bottled in motion.
Juicy Bloom isn’t just skincare — it’s a calm, tactile brand experience, reimagined through motion.
This 13-second short film blends layout, animation, and product rhythm to create a soft, sensory flow. The interactions were prototyped directly in Figma to simulate live transitions and tap-through sequences.
Every move mirrors a feeling: a drop, a pause, a glow.
The full sequence includes:
• A tactile split-screen hero
• A playful strawberry reveal
• A slow, nourishing avocado close
Still design. Still intentional.
Textured fabric meets bold serif, crafted for tactile balance and elegance.
Bright, staggered animations echo freshness, rhythm, and uplift.
Smooth transitions and muted tones reflect calm, care, and nourishment.
What’s not shown in motion — but still designed
Editorial voice shaped to feel personal, soft, and brand-aligned.
Strategic, but never pushy — like a final whisper: “You deserve this.”
Want to bring softness and rhythm to your brand visuals?
Let’s create motion that feels — and converts.
Tools Used
Figma (UI & layout & prototype) · Jitter (animation) · CapCut (video editing)
Role
Creative direction, UI composition, animation logic, editing — all by me, Kristy Chen.
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Posted May 12, 2025
A 13-second motion story blending editorial layout, animation rhythm, and soft product storytelling — crafted to express how skincare feels, not just looks.
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