DON’T JUST LOOK. BITE.™
Kristy Chen
Like this project
Posted May 7, 2025
Developed a visual system using flavor psychology, shopper behavior, and bold typography to drive impulse buys in F&B spaces.
DON’T JUST LOOK. BITE.™
__________________________________________________________________________________
Crave-driven branding & packaging design that sells — before the first bite.
The Brief.
What if food posters didn’t just decorate walls — but actually made people bite? This visual series is built on one mission: don’t just look good, sell sweet. From café counters to packaging rolls, every piece is designed with flavor psychology and shopper behavior in mind.
Design that melts on screen — and sticks in your memory.
This series is a visual exploration of how dessert can speak for itself — loud, bold, and unapologetically tempting. Each poster plays with typography, texture, and layout to evoke a flavor before a bite. These aren’t just pretty images — they’re conversion-ready brand assets built to sell.
Here’s how I designed a full-spectrum dessert campaign — each built to sell at first glance.
One series. Four cravings. Designed to convert.
Impulse design for in-store dessert picks.
One flavor, full-brand spotlight.
Packaging-ready with retro charm.
Stacked type. Stacked cravings.
Branding that tastes better than it looks.
Why it works.
Each visual is engineered for crave-conversion. This isn’t just aesthetics — it’s emotional design for the food industry.
Craving results? Let’s bake something irresistible.
Who this is for.
Café or bakery owners launching seasonal flavors
F&B startups needing scroll-stopping visuals
Packaging agencies looking for bold design collaborators
Anyone tired of “safe” visuals that don’t convert
— Skill Stack: Crave-led Visual Branding · Emotion-first Typography · Packaging Built to Convert
— Tools: Adobe Photoshop · Illustrator · Figma
— Industries: Food & Beverage · DTC (Direct-to-Consumer) · Retail & Pop-Up Launches