Kim Luague is a successful businesswoman inspired to coach and empower other successful women through their past traumas.
Project
Brand Identity
Logo & Logo Variations Designs
Pattern Design
Social Media Templates
Favicon Design
The Brief
Kim is a successful real estate client who owns her own real estate business. She came to me seeking to create her visual branding to speak and empower other successful businesswomen and coach them to work through their past traumas. Kim was requesting to have her brand be using neutral colors but with a bold pop of color while still revealing her confidence, boldness, and passion.
Outcomes
We worked together to create a color palette that best suit Kim and her vision. Since she normally wears neutrals, I wanted to keep her branding more on the professional, clean, and simple side. Adding the pop of color that was close to neutral was just the thing Kim needed for her visual branding.
