Andi Hanako is a Ryukyuan-Japanese and Irish-American and upcoming EDM/Deep House singer songwriter.
Project
Brand Identity
Logo & Logo Variations Design
Pattern Design
Social Media Marketing
Website Redesign
The Brief
Andi is a former colleague and personal friend of mine who approached me with needing help with her branding and social media presence. This project is ongoing, but a very fun project for me as I had full creative lead on her branding. The intention was to create a visual brand identity for Andi that reflects her as a singer and songwriter while also capturing her love for the beauty in flowers and nature.
Outcomes
Requests for purple being one of the colors on Andi's palette, I was able to produce a full color palette that reflected Andi's true personality. In her primary logo, I was able to include some of Andi's Okinawan symbols to represent her background.