Driving Mindful Growth for Sunnyside

How We Achieved 30% Conversion Growth & 23% Lower CPA

We needed someone to deeply understand, maintain, and scale our Google Ads account, and Crux Media knocked all three of these requirements out of the park.

Sunnyside is a leading mindful drinking app that helps people build a healthier relationship with alcohol through personalized coaching, tracking tools, and supportive community features. When they partnered with Crux Media, they needed to scale their user acquisition while maintaining efficient cost per acquisition and improving conversion rates across multiple marketing channels.

Our comprehensive strategy focused on maximizing Sunnyside's presence across high-intent search queries while optimizing the entire conversion funnel through advanced testing and personalization techniques.

Through our comprehensive optimization strategy, we not only exceeded Sunnyside's growth targets but also improved efficiency across all key metrics. The combination of advanced targeting, creative testing, and landing page optimization resulted in sustainable, profitable growth that positioned Sunnyside as a leader in the mindful drinking space.

With Crux Media at the helm of our account, we eventually achieved our lowest CPAs and highest volume, and were able to maintain that month over month, turning Google Ads into one of our most successful acquisition channels.

Let's discuss how we can help your business grow with our data-driven approach.