StyleBox Fashion DTC Transformation

Ash Sanh

Ash Sanh

3.2x ROAS Increase and 128% Growth in Repeat Purchases
Crux Media completely transformed our digital marketing approach. Their creative-first strategy not only improved our ROAS but also helped us build a sustainable, profitable business model that scales with fashion trends.

Overview

StyleBox is a direct-to-consumer fashion brand specializing in curated seasonal style boxes for millennial and Gen-Z women. When they partnered with Crux Media, they were struggling with high customer acquisition costs and low repeat purchase rates in the competitive fashion ecommerce space.

Challenges

Goals

THE APPROACH

We developed a comprehensive strategy that combined data-driven media buying with creative storytelling, focusing on building long-term customer relationships rather than just driving one-time purchases.
The comprehensive strategy delivered exceptional results across all key metrics. The focus on customer lifetime value rather than just initial acquisition transformed StyleBox from a struggling startup into a profitable, scalable fashion brand with a loyal customer base.

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Posted Oct 10, 2025

Crux Media is a creative-driven performance marketing agency helping AI, SaaS, and mobile brands scale smarter. We deliver high-impact ad creative, structured …