Pieces helps users build long-term memory by passively saving and resurfacing the important fragments of their work — across tools, conversations, tabs, and code. While the product had matured significantly, the homepage had not evolved in parallel to reflect the clarity, value, and polish the product now delivers.

Leadership set clear goals:

Simplify the homepage to a single, focused narrative

Center the messaging on memory-first (not Copilot-first)

Highlight privacy, integrations, and outcome-driven use cases

Ensure visual polish and brand clarity across devices

Rather than focusing on features or technical specs, the new homepage leads with a clear, outcome-first message:

This establishes the emotional and functional value upfront.

We restructured the narrative to follow the actual user journey:

Simplified navigation bar with one primary CTA (Download)

Sections now follow a clear flow:

To clearly distinguish between third-party plugin integrations and Pieces’ internal engine, we split them into two side-by-side sections:

Plugins: Browser, VS Code, Slack, JetBrains

MCP (Managed Code Patterns): Highlights deeper memory access like GitHub issue mentions, Slack threads, commit trails

Each has its own visual identity to avoid confusion.

Refined the hero with a more premium black & white aesthetic and subtle gradient overlays

Increased CTA button sizes for better engagement

Removed “for developers” from the logo to align with our broader positioning

Updated mobile spacing and typography for better legibility (60px spacing vs 80px desktop)

Clarity: Messaging is now aligned with the product’s core value: helping users build and recall memory

Trust: Emphasis on privacy, local-first architecture, and user control

Conversion: Download CTAs are more visible and tied to clear outcomes

Scalability: The structure supports testing of future use cases and deeper features like Workstream Activity