Cred Brand Analysis
Amartya chakraborty
I along with my fellow group members Aryan, Harsha, and Kaavya conducted market research, using qualitative and quantitive research methods to produce a cost-effective and extensive campaign consisting of a pre-buzz, soft launch, main launch and sustenance phases, to boost and broaden the user demographic and minimize losses faced by the organization.
The Concept: get Gen Z credit card holders to pay bills on CRED by removing the hassle of late payments.
The Aesthetic: Neo Pop Design merges Pop Art's boldness with modern design aesthetics. It features vibrant colors, graphic imagery, sleek typography, and minimalist layouts. It blurs the line between high and low culture, creating visually dynamic and contemporary designs.
The 'late payments ka bhoot bhagao' tagline embodies the concept of removing the hassle of late payments on one's credit card bills leading to a better credit score and incentivising the user with rewards and gamification of the credit card bill paying process.
neo-pop ui mockup
digital poster design
social media pre buzz
Poster Iterations
In frame: Amartya Chakraborty
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Posted Jan 3, 2024
Conducted a comprehensive market study, crafted a mock ad campaign for Cred addressing late payments with the theme "Late Payments Ka Bhoot Bhagao,"
