Brief
Campari (italian spirit for cocktails) had a physical Academy dedicated to baristas. The company wanted to transform the physical experience into a digital one through a mobile app, making it engaging and aligned to the brand positioning.
Project
I followed all the steps of the project: from initial idea generation, to coordinating vendors and client's stakeholders, to UX and UI design and delivery to the developers team.
UX was very important because of the nature of the content and the specific target audience, who needed to be able to access content in an easy and fast way.
The solution was a carefully crafted digital educational experience, with some gamification functionalities to keep the user engaged and a visually compelling product aligned with the brand position.
