DÉPASSE — Visual Identity

Visual identity and creative direction for a Russian fashion brand inspired by the racing spirit.

DÉPASSE was born with the intention of going beyond the ordinary, blending the aesthetics of speed with urban culture. The project explores a versatile visual system made of dynamic typography, alternative logos, and graphic compositions that convey movement, strength, and self-improvement.

This work covers the full creative process behind the brand: from conceptual vector logos and typography explorations to clothing designs and mockups. The focus was on combining sleek, high-energy visuals with a streetwear sensibility that feels both aspirational and grounded.

The deliverables include typographic variations, sport-inspired emblems, textile applications on t-shirts, and graphic pieces, creating a flexible and contemporary identity ready to adapt to the streetwear world.

The essence of DÉPASSE is summed up in its motto: "Beyond Yourself" — a call to push limits and reach new goals, both on and off the track.