The following project is my thesis project to achieve my bachelor at IAAD University in Turin. I have collaborated with two agencies: Eventvm is the startUp who was the subject of the project and wezard who reviewed the app i built.

In the competitive and dynamic event industry landscape, it is crucial for a brand to maintain a distinctive and recognizable presence.
This project aims to redefine the brand identity, enhance digital interaction with customers, and strengthen the brand’s presence across different communication channels.

Vision: To be the global aggregator of events and people.


Mission: We create the go-to community in the events world, fueling people's curiosity and providing a fast and comprehensive service.

Values: Community, interaction, novelty, determination, efficiency.

Goal: Strengthen the brand identity, working on the design and how the brand’s values are conveyed through communication channels.


Font: The use of Stinger and Poppins reflects a young and vibrant identity, expressing reliability and innovation.


Logo: The logo incorporates a distinctive "V," a symbol of freshness and change, differentiating itself from competitors, even in pronunciation.


Palette: A red-centered palette, chosen for its ability to attract attention and evoke passion, applied to emphasize the brand's energy and innovativeness.

Goal: Make the mobile app and web app more effective and aligned with the brand values, focusing on information architecture, UX, and UI.

The social strategy develops in several points, aiming to build consistent, effective, and engaging communication across all channels.