NYRAH is a mobile-first fashion discovery platform that helps users find clothing based on their style, preferences, and search intent.
Instead of relying only on traditional categories and filters, users can search naturally or use visual references to discover relevant products from a curated fashion catalog.
Fashion discovery is subjective. Users often know the style, occasion, or overall look they want without knowing the exact product category or brand.
The search experience therefore needed to understand broader user intent while still returning relevant and practical results.
I helped design a discovery journey that combines intelligent search, visual references, and user preferences while keeping