BelliWelli Board Deck & One-Pager: Brand-Aligned Redesign

BelliWelli is a premium fiber supplement brand: "fiber, but make it cute, and it actually works." Its CEO needed two things ready for leadership: the "Pivot 3" strategy deck rebuilt as a clean, board-ready 17-slide presentation in Google Slides, and the October 2026 company update cleaned up as a polished Word document.

The copy had to stay exactly as written. My job was structure, clarity and brand discipline.

The original deck was a set of flat image slides with no consistent system. The strategy itself was strong, covering fixing the core product, growing retail and taking fiber into new categories, but the design wasn't carrying it.

The direction was precise:

Follow the 53-page brand guidelines exactly: fonts, colors and elements

No boxes, no lines, no decorative formatting

One clear headline per slide, then clean bullets

Delivered in Google Slides

The strategy has three phases, and the deck now makes them impossible to miss:

01 Fix the core: a better fiber tub and a clearer brand

02 Grow what works: stronger retail productivity, Fiber Snack Packs, Fiber + Protein

03 Take fiber everywhere: new food and beverage occasions

Each phase opens with a full-bleed pink divider in the guidelines' style. Every content slide carries its section number and name in the side panel, so a reader can follow the story even without a presenter.

One left edge: headlines, labels and bullet text align to a single line, with the bullet dots hanging in the margin.

Clear hierarchy without bold: short lead-ins like "Our plan:" sit in pink without bullets, supporting points are in black, and key statements are in pink.

No orphans: line breaks are set by hand so no line ends on a single stranded word.

Product photography: only the client's own images, placed cleanly, scaled consistently and aligned to the text they support.

Callouts in the brand's voice: "4 gummies" and "5g fiber" are set as nutrition callouts, exactly as the guidelines specify.

The first direction missed the mark, and the client said so clearly: it didn't feel close enough to the brand. I went back to the guidelines, rebuilt the deck from the ground up, and refined it slide by slide against her notes. The result was a deck that felt unmistakably BelliWelli.

A 17-slide board presentation in Google Slides, built to the BelliWelli brand guidelines

The October 2026 company update, redesigned as a clean Word document with a matching Google Docs version