Fleet — Logistics Operations Dashboard Case Study by Keitoto StudioFleet — Logistics Operations Dashboard Case Study by Keitoto Studio

Fleet — Logistics Operations Dashboard Case Study

Portfolio project
Keitoto Studio

✨ About Fleet

Fleet is a dark-mode operations dashboard for logistics teams. It brings shipments, vehicles, drivers, and exceptions into one workspace, with a single yellow accent guiding the eye to what matters.

🎯 The Challenge

Dispatch teams juggle many moving parts at once, and a toll closure, a temperature excursion, or a driver-hours limit can change the whole day. The opportunity was to surface these issues early and make them easy to act on.

📝 The Creative Brief

Design a command center that answers three questions quickly: what is moving, what is late, and what needs a decision. It had to work from a high-level overview down to a single shipment.

💡 The Approach

The experience starts with an Operations Overview and drills down into Risk & Exceptions, Route Progress, and Shipment Detail. Exceptions are sorted by severity and paired with direct actions, so the next step is always visible.

🛠️ Visual System & Layout Execution

🟡 Yellow is reserved for primary actions and key data, such as Create shipment, Review exception, and the highlighted bar in the volume chart
🚦 Severity colors (red, orange, blue) label exceptions and states consistently across screens
🧱 Modular dark cards share one structure, so the same components work in the overview, detail pages, and dispatch flows
🧭 The sidebar groups navigation into Overview, Operations, Fleet, Monitoring, and Workspace, with a collapsed icon-only version
🔢 Large KPI numbers and muted metadata create a clear reading order

📱 Product Presentation

The dashboard is shown on tablet mockups held against bold yellow and amber backdrops, featuring the Operations Overview and a delayed shipment’s detail page with route map, ETA, documents, and event timeline. Isolated cards zoom in on route progress, fleet status, shipment volume, and the exceptions list, while a component sheet shows the assignment, driver-suggestion, summary, and document-upload patterns that support the full flow.

🚀 The Outcome

A cohesive logistics concept where overview, exception handling, and shipment detail share one visual language. The result is a dense but readable interface built for fast scanning.

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Keitoto's Client Testimonials

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0 likes · 1 view · Nov 11, 2026

Designed a dark-mode fleet dashboard that turns live vehicle status, routes, and alerts into one clear, scannable workspace.

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