Landing Page for Bec's Bright Future
James Hicks
Web Designer
Web Developer
Framer Developer
Figma
Framer
Live website: https://becsbrightfuture.com.au/
Design and build a high-converting landing page for Bec's Bright Future Compassionate Care. This page will present the brand's compassionate and personalized care services while driving inquiries and bookings. The landing page will reflect professionalism, empathy, and expertise.
Objectives
Communicate Bec Martin’s expertise.
Showcase core services.
Encourage user engagement with prominent calls to action for contacting.
Ensure seamless user experience across all devices.
Ensure consistency with existing brand and marketing materials (energy, sparkles, joy, humour)
Target Audience
Elderly individuals based in Mosman and North Shore areas seeking care or disability support.
Landing Page Sections
Hero Section: A compelling headline, supportive subtext, and a clear call to action.
Core Services: Brief descriptions of key offerings.
About Me: Highlighting qualifications, experience, and care philosophy.
Why Choose Me?: What makes Bec’s care unique..
Testimonials: Social proof to build trust.
FAQs: Address potential objections upfront.
Contact & Call to Action: Prominent options to get in touch or book services.
Design Requirements
Must be coherent with existing brand and marketing documents
Brand aims to buck the trend of depressing care websites. Instead Bec’s bright future conveys positivity and a sense of the whimsical.
Graphics - main imagery should be high quality photos of elderly people enjoying life.
Responsive layout for mobile, tablet, and desktop.
Accessible design: Large readable typography (especially for seniors), sufficient color contrast, and very easy navigation.
Images
