BoulderBlend: Specialty Market Brand

BoulderBlend is a specialty market brand inspired by Boulder, Colorado’s playful street culture. Each product is designed as a humorous companion, giving everyday items a personality and creating a whimsical, engaging experience.

Out-of-home posters bring BoulderBlend’s playful energy into the local community.

#BoulderBlendChallenge: social media campaign encouraging customers to show their blend in everyday adventures.

Interactive activation — a digital board scans your face and matches you to a Boulder stereotype, recommending your perfect blend.

Full brand toolkit: logos, colors, fonts, patterns, and illustrations. All the assets to make BoulderBlend come alive anywhere.