Jack's Top Secret: Kids' Pizza Brand
Carly Certo
Inspired by growing up making pizza with my grandfather, I created a playful pizza brand for kids called Jack’s Top Secret. The concept centers on my picky-eater brother, Jack, and combines storytelling, fun visuals, and engaging packaging to create a memorable experience.
Experiential brand activation concept — a giant magnifying glass installation featuring the logo in a playful public space.
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Posted Sep 16, 2025
Created a playful pizza brand for kids inspired by a personal story.
