Treatwise AI — Conversion Landing Page Design

This landing page was designed as part of a larger 6–7 month engagement with Treatwise AI, where I co-designed the full medical AI webapp (now live at treatwise.ai) alongside Maryam Ahmad. Once the core product was in development, we turned to the marketing site.

The founder needed a page that could convert healthcare professionals into early adopters. The challenge: healthcare AI often feels either too technical or too vague. The page had to land somewhere specific, credible enough for a doctor, clear enough for anyone.

Healthcare professionals are skeptical buyers. They've seen plenty of AI tools overpromise. The landing page needed to do three things fast: explain what Treatwise AI does, prove it's trustworthy, and get users to the product.

UX Strategy & Layout: Applied Fitts's Law to optimize all primary CTAs for thumb-reach on mobile. Used a card-based bento system for feature sections so each benefit could be scanned independently.

Visual Identity: Carried the "Medical Blue" palette and 3D medical-tech assets from the webapp into the marketing site. This kept the brand consistent across product and marketing, so users moving from the landing page into the app wouldn't feel a disconnect.

Conversion Optimization: Designed a social proof section and an FAQ accordion to preemptively address the two biggest objections: data privacy and AI accuracy. These weren't afterthoughts; they were placed above the fold on mobile.

AI-Assisted Production: Used Lovable for rapid UI iteration to keep the design development-ready and reduce handoff friction.

The landing page design is complete but hasn't shipped yet. The team prioritized launching the webapp first given how immediate the product need was. The page is ready for development when the founder greenlights it.