Haggai Foundations, an Indian NGO dedicated to assisting tribes in remote hilly regions, faced a significant challenge. They lacked a proper brand identity, logo, and website, hindering their mission to empower marginalized communities. Solution Provided: Initiated a comprehensive project to overhaul Haggai Foundations' brand identity and online presence. This included redefining their brand positioning, developing a distinct personality, and crafting detailed brand guidelines. A new logo was created, reflecting their mission and tribal heritage. A cohesive visual identity was established, and a user-friendly, responsive website was designed with e-commerce functionality for easy donations. Engaging social media materials were developed to raise awareness.