Komarov Clothing D2C E-commerce Transformation

Luxury e-commerce destination for Komarov Clothing, a bespoke fashion house specializing in hand-pleated, made-to-order garments. The platform bridges artisanal craftsmanship with modern retail, featuring a high-conversion Shopify architecture, custom product filtering, and an elegant visual narrative that reflects the brand's Hollywood costume design heritage. https://komarov.com/

🛍️ Direct-to-Consumer Digital Transformation Transition the brand from traditional wholesale reliance to a robust D2C model, enabling customers to order "made-to-order" pieces directly with real-time fulfillment tracking and seamless checkout.

👗 Showcase Unique Artisanal Value Create a visual experience that conveys the "one-of-a-kind" nature of hand-printed and pleated fabrics, ensuring users understand the premium value and bespoke production timeline (3-5 days fulfillment).

📱 Seamless Multi-Device Shopping Develop a responsive, high-performance storefront that maintains luxury aesthetics on mobile, ensuring a frictionless experience for high-intent shoppers across all devices.

⚙️ Complex Inventory Logic Managing "made-to-order" status across hundreds of SKUs required custom logic to set customer expectations for fulfillment times without discouraging immediate purchase.

📐 Articulating Fit & Texture Digitally The brand’s signature "universal fit" pleating is tactile; translating this unique physical property into a digital interface required high-resolution media strategy and detailed technical copy.

🌍 Balancing Heritage with Performance Shelley Komarov’s 25-year Emmy-winning history needed a dedicated space that felt like a "brand home" while keeping the primary focus on the modern shopping experience and sub-2s load speeds.

✅ What We Learned Storytelling sells luxury. By integrating the "Our Process" narrative directly into the shopping flow, we saw higher engagement and lower cart abandonment as users felt more connected to the handmade nature of the product.

✅ How It Benefited the Business