About HongThai :

Hong Thai, the iconic Thai inhaler brand, is ready to take a fresh breath! To captivate a new generation of customers while staying true to its local roots, we propose a strategic redesign that infuses modernity with authentic Thai charm.

Hong Thai, a beloved Thai inhaler brand, is experiencing a resurgence with the younger generation. They're not just using it for its traditional benefits – it's becoming a cool accessory! To capitalize on this trend, we propose a strategic rebranding that injects modernity while preserving its authentic Thai identity.

For this project, I researched local Thai culture and translated it into packaging patterns. I developed the logo by simplifying it and creating a color palette.