Good Karma.
Jumbojan Jan
Project type: Personal work
Good Karma is rebranding its core range and requires illustrated labels for three of its best-selling craft beers.
Project Scope :
This project introduces the concept of Good Karma. The featured beers are **Positive Vibrations (New England pale ale), What's Your Mantra (black lager), and Shanti (cherry sour)**.
The inspiration for Shanti comes from the 60s mod fashion era, while the hippie lifestyle of the 70s inspired What's Your Mantra. The positive new age of computers in the 80s inspired Positive Vibrations.
I illustrate the packaging label, ensuring that every detail is meticulously crafted to reflect the brand's identity and appeal to the target audience.
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Posted Jul 21, 2024
Design an intricate and eye-catching illustration specifically for a beer label. Make it vibrant and incorporate elements that reflect the beer's origins
