Good Karma is rebranding its core range and requires illustrated labels for three of its best-selling craft beers.

This project introduces the concept of Good Karma. The featured beers are **Positive Vibrations (New England pale ale), What's Your Mantra (black lager), and Shanti (cherry sour)**.

The inspiration for Shanti comes from the 60s mod fashion era, while the hippie lifestyle of the 70s inspired What's Your Mantra. The positive new age of computers in the 80s inspired Positive Vibrations.

I illustrate the packaging label, ensuring that every detail is meticulously crafted to reflect the brand's identity and appeal to the target audience.