Understanding the Challenge I carefully reviewed the design brief shared by the CEO of Pay4Me App to understand the requirements and goals for the landing page redesign. I took note of the core objectives, target audience, and key features to highlight.

Research and Inspiration To ensure a fresh and impactful design, I conducted research on modern landing page trends, studied successful designs in the fintech industry, and analyzed Pay4Me's brand identity. This helped me align the redesign with both user needs and industry standards.

User-Centered Planning I outlined the user journey by identifying critical touchpoints and actions that would drive engagement and conversion. This step ensured the layout was intuitive and user-friendly.

Wireframing I created low-fidelity wireframes to map out the structure of the landing page. This allowed me to focus on the layout, hierarchy, and functionality before adding visual elements.

Design Execution Using the wireframe as a guide, I designed the full landing page with a focus on visual appeal and usability. I incorporated Pay4Me’s branding elements, such as colors, typography, and imagery, while ensuring the design aligned with the company’s vision.

Prototyping To bring the design to life, I developed an interactive prototype. This allowed me to simulate the user experience and test the navigation flow to ensure everything worked seamlessly.

Final Presentation Once the design was finalized, I prepared a detailed presentation to showcase the concept. This included explaining the thought process, design decisions, and how the redesign addressed the objectives outlined in the brief.