PRG - Full Sitecore Build
Will Sanders
Backend Engineer
Web Developer
SEO Content Manager
C#
JavaScript
Sitecore
Production Resource Group
The Project
This project involved a full-site build on Sitecore 10, utilizing .NET MVC development to create a modernized and redesigned website for PRG—the world’s leading production and AV company in entertainment and live events. The project was initiated by a design firm that, while skilled in creative design, sought my expertise to bring their vision to life on the Sitecore platform.
Modular Components
I took the design firm’s concepts and transformed them into a set of reusable, modular components within Sitecore. This approach not only supported PRG’s current needs but also ensured future scalability and flexibility. The modular framework enabled the PRG team to easily create pages using drag-and-drop configurations. To ensure they felt confident managing their site, I conducted training sessions with their staff, equipping them to take full ownership of their content and page-building processes.
Tackling Complex Design Features
The designs featured innovative elements that posed unique challenges. For instance, the site included a visually engaging waterfall project display to showcase PRG’s diverse projects and an interactive timeline that dynamically illustrated key milestones in the company’s history. Developing these features required careful planning to align the content structure with the design while maintaining usability and performance.
Project Display
Timeline Feature
Delivering Results and Enhancing Functionality
The final product was a visually stunning and user-friendly website that elevated PRG’s digital presence. Beyond aesthetics, the site incorporated important marketing features, including:
Enhanced contact forms for improved lead capture
A robust product search feature to help users quickly find relevant offerings
Integration with Pardot, enabling seamless marketing automation
Putting It All Together
By combining technical expertise with thoughtful design implementation, the project not only met but exceeded client expectations. PRG’s new website now serves as a cornerstone of its digital strategy, offering a blend of cutting-edge design and practical functionality to support its global leadership in the entertainment and live events industry.
