Pinnacle Propane, a subsidiary of SHV Energy—the world’s largest dedicated global LPG distributor—relies on a multi-site Sitecore instance for their web presence. My role involves day-to-day maintenance and content updates, ensuring the website remains dynamic and responsive to their marketing needs. This includes creating landing pages for campaigns, some of which incorporate A/B and multivariate testing to optimize traffic and engagement. Quick turnaround times are essential for updates like weather alerts and banner messages.

The opportunity arose due to my certification as a Sitecore developer, which led to a direct collaboration with Pinnacle Propane's marketing team. This partnership ensures that lead forms and campaign landing pages are functioning seamlessly to meet their objectives.

Developed a new blogging section to support content marketing strategies.

Built and integrated key forms for collecting user and employee inputs.

Crafted campaign-specific landing pages with A/B and multivariate testing to drive traffic optimization.

Operating in a multi-site environment demands attention to detail, especially for urgent updates like weather alerts. I ensure swift implementation of changes while maintaining site performance and consistency. The collaboration continues to enhance Pinnacle Propane’s online presence, enabling the marketing and operational teams to make data-driven decisions.

https://www.pinnaclepropane.com/