Maison 21G

Overview

Client: Maison 21G Website:

maison21g.com

Project Narrative

During the early days of Maison 21G, I worked closely with the co-founding team to architect their growth system and establish a robust Martech stack during their Series A phase. My primary focus was to enhance their existing e-commerce platform, which was built on Django, React, and Wagtail, by integrating Webflow to empower their marketing team to develop faster and more effectively.

Key Contributions

Martech Stack Setup: Successfully set up essential tools including Amplitude, Segment, and HubSpot. This foundational work allowed for better data tracking, customer insights, and streamlined marketing efforts.

HubSpot Refinement: Refined HubSpot objects and workflows to optimize customer relationship management, ensuring that the sales and marketing teams could effectively collaborate and engage with customers.

Integration with Ad Networks: Integrated Maison 21G’s systems with various ad networks and programmatic platforms, enhancing their performance marketing capabilities and allowing for targeted advertising strategies.

Results

Enhanced Marketing Efficiency: The integration of Webflow allowed the marketing team to create and manage campaigns more swiftly, reducing time-to-market for promotional activities.

Improved Data Insights: The implementation of Amplitude and Segment provided deeper insights into customer behavior, enabling data-driven decision-making that supported growth strategies.

Scalable Growth Framework: The established Martech stack positioned Maison 21G for scalable growth, allowing them to adapt quickly in a competitive market.

Portfolio showcase

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