Brand Strategy and Creative Direction for sanō 艾

Sanō is a contemporary wellness brand that harmonizes the ancient wisdom of mugwort, the Five Elements, and solar terms with modern design and sensorial healing. Created for urban youth seeking balance, the brand offers a poetic, seasonal approach to health through products, rituals, and philosophy.

From visual identity to brand language, the system flows like breath — soft, cyclical, and deeply rooted in nature.

I led the brand strategy, creative direction, brand identity, and visual system for sanō 艾, a seasonal wellness brand rooted in Eastern philosophy. From brand book storytelling to production, I translated cultural depth that means deeply to me, into a refined, modern experience.