To craft premium sodas that capture the essence of various global destinations, making these experiences accessible and enjoyable for everyone. RAIA is dedicated to using natural ingredients to provide a healthier alternative to traditional sugary drinks, ensuring that every sip is an adventure.

Brand Identity

By connecting dots with the “R” in “Raïa”, I want to create a visual identity around connecting destinations, connecting the routes. By connecting the strokes and adding the hint accent branded color, it include global destinations. Also these colors not only highlight the individuality of each flavor but are also carefully balanced to ensure that when displayed together, they present a harmonious spectrum that reinforces the Raïa brand’s global yet GenZ youth spirit. This strategy not only enhances shelf impact but also reinforces the brand’s narrative of global exploration and cultural celebration through taste.

To craft premium sodas that capture the essence of various global destinations, making these experiences accessible and enjoyable for everyone. Based on the Raïa's mission, I really want to express the true essence & potential of continually expanding into airlines, boarding passes, suitcases and all things adventures.

In extension of the branding, packagging, Illustration is one of the key element in the Raïa branding. I worked with a Paris based illustrator and art directed so it communicates energy, creativity, and modernity, making it well-suited for brands or projects that want to convey these qualities. Tie back to the brand identity, using lines and dots to connect destinations, symbolize the inclusivity of the global community. More things illustrations coming soon!