Comic Con Experience (CCXP) is the world's biggest fandom event - take that, San Diego! Held in São Paulo during 5 very busy days, CCXP has become an opportunity for entertainment companies to launch new IP and engage with the public. Hollywood celebrities, comic book creators, small and big artists all come together to intensely live this fandom culture. I had the privilege of overseeing the coverage of this event for HBO Max for 3 years straight!