This project centered around a vegan skincare brand making its mark in the United States, inspired by the sea and committed to vegan principles. My primary goal was to design an intuitive e-commerce website that beautifully showcased their nature-inspired product line. By blending seamless web development, user-friendly navigation, and captivating visuals, an inviting online shopping experience was created.

Beyond web design, my focus extended to building the brand’s social media presence. Generating new, engaging content with alluring visuals and compelling copy, resonating with the target audience. Additionally, I took charge of social media management, strategically planning posts, fostering creator relationships, and implementing campaigns. ■