As a Creative Consultant for MyCanoe, an inventive foldable canoe company, I led the charge in shaping the brand’s identity and success. My responsibilities encompassed devising and executing an all-encompassing marketing strategy, overseeing the design and management of the e-commerce platform, crafting digital campaigns, nurturing a social media presence, generating persuasive copy, and curating engaging content.

In my role, I meticulously employed attention to detail, infused lifestyle branding elements, and enhanced user experience to rejuvenate the MyCanoe brand across platforms. ■