Prince Johnny / Brand Identity & Website

Prince Johnny is a private tattoo and art studio based in Seattle, envisioned as a deeply intentional and emotionally present space. When Victoria, the founder, reached out, she had a clear and poetic vision for the studio, but no brand or digital presence to match it yet. The goal was to bring that vision to life through a brand identity and website that felt grounded and personal. A visual world that would reflect the space she was building.

This project began with deep creative chemistry. As I explored Victoria’s inspirations from her filled-out questionnaire to her music and moodboards, I began to see a distinct energy forming: poetic, confident, and a little haunted in the best way. I let that mood lead the way, building a brand rooted in duality and emotion. Every piece, the custom logotype, the moody palette, the hidden symbolism in the monogram, was designed to feel intentional and layered. The website followed the same spirit: soft structure, generous white space, and a feeling of home.

Prince Johnny’s brand and website now carry the same soul as the physical space. What started as a vision became something fully tangible, consistent, and alive. The visual identity and digital presence now hold space for guest artists, future offerings, and creative growth, all while staying rooted in what made it special from the beginning.