Foodpadi Brand Identity

About Brand

Foodpadi is a food ordering and delivery platform

At Foodpadi, we understand that life gets busy, but that shouldn't mean compromising on the joy of a good meal. Picture us as your culinary companions, always ready to bring your favorite dishes straight to your doorstep, transforming every mealtime into a warm, hassle-free experience.





Logo Ideation

Padi’ is a Pidgin English word, which stands for a “friend”. Pidgin English is language mostly spoken by West Africans e.g Nigeria & Ghana.

Foodpadi is a brand that wants to be seen as a friend that is always there and available to be of help to people by delivering food to their door step irrespective of their status, age, e.t.c whenever they are hungry.

Hence the logo icon was constructed showing a helping hand (which is one of the mission and goal of the brand,).

The logo icon was also constructed to show a hot plate of food (This signifies the brand’s prompt delivery of food to her customers)

The negative space between the two shapes used for the brand icon represents the connection and link between restaurants and consumers which foodpadi acts as middle man. There by bringing the both (restaurants and consumers) to happy path.

Logo icon ideation

Color palette & font system

The green which is the brand's primary color signifies freshness and growth (Which is part of the brands mission)





Mockups

















Thank You!

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I'm always available for hire.