Brand Strategy, Creative Direction, Brand Identity, Social Media

Amiga Freelance is a personal brand that cares about people who want to excel professionally but don’t know how to get into the freelance world. It seeks to provide knowledge and tools that allow the greatest number of people in Latin America to learn how to work remotely.

The brand aims to educate and interact with its audience in a close and accessible way, connecting and gaining their trust by sharing their knowledge and values.

That’s why we chose to develop an identity that would properly represent the digital age, creating elements that would be associated with remote job searching. Considering the brand’s target audience, we opted for a fresh look and graphic elements that would accurately represent the company’s founders