Taha Dahodwala
Was Approached by the Pune Toloba Commitee to handle, produce content ahead of the much awaited and anticipated cricket tournament.
We analysed and researched thoroughly about content ideas, inspiration and brainstormed several content strategies which had to consider that this was the first such edition of the cricket tournament and we didn't have much clips of previous such kind of tournaments.
Thus, we had to use stock footages and raw clips of the ground to maximum extent.
We finally came up with buildup video ideas with emphasis on promoting the sponsors as well as the cricket tournament.
Once the tournament began, we also created match summaries and scorecards to continuously engage with the audience and also attract attention.
Here are the links of some of our created content during the Cricket Tournament promotion.