Social - Swapfiets

To really level up Swapfiets' social media, I created and put into action a content plan that was built on four key ideas. This made sure every post wasn't just a random shot in the dark; it had a clear purpose, helping us hit our goals and grow the brand.

My first focus was on Worry-Free Biking. The idea here was to constantly remind people how easy and reliable a Swapfiets subscription is. By talking up the included repairs and maintenance, we were directly solving a major headache for city bikers, making our service look like a no-brainer.

Then, there was the Urban Lifestyle pillar. The goal was to make Swapfiets feel like a part of the cool, modern city life. We shared posts featuring people actually living it up in their cities on our bikes. This made the brand feel more relatable and built a strong sense of community.

Next, I leaned into Sustainability and Circularity. I wanted to show that Swapfiets is more than just a bike company; it's a B Corp with a real mission. This content resonated directly with environmentally conscious people, which helped establish a significant level of trust and loyalty.

Finally, for Cultural Relevance and Playful Engagement, I focused on keeping the brand front and centre by jumping on trends and online conversations. By using memes, reacting to big cultural moments, and just generally being funny and relatable, we made the brand feel cool and down-to-earth. This strategy got us more eyes on our content without ever having to be pushy about the product.

This whole approach didn't just get us more likes and followers - it directly supported the business by helping us get new customers and keep the ones we already had, all while building a brand that felt genuinely part of the culture.