Tree Studios

Brand Identity Design

Tree Studios

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Historic Chicago landmark Tree Studios was established in 1894 as an artists’ colony, home to many greats, such as painter Richard Florsheim, author Edgar Rice Burroughs, actors Peter Falk and Burgess Meredith, and sculptor John Storrs. Today, Tree Studios serves Chicago’s arts and cultural community offering office space for artists and arts-related businesses, as well as shops and restaurants on the street level.

        True story was enlisted to design a brand identity that would evoke Tree Studios’ origins while presenting it as a contemporary, fashionable workspace and shopping destination. For the logo, a variety of symbol and type compositions were explored. The solution was a simplified typographic approach – rooted in history yet timeless.