Pawsitive

Vy Vu

Brand Designer
UI Designer
Adobe Illustrator
Adobe Photoshop
Adobe XD
Pawsitive is an all-in-one animal rescue app, simplifying the rescue process and promoting responsible pet ownership. It facilitates reporting of incidents involving stray animals for faster response. The app includes adoption, healthcare, and educational sections to empower pet lovers and provide comprehensive resources for their furry friends.

Objective

To create an application using persuasive technology and design psychology for good.
To aid in humanity, invoke empathy, and kindness in the design of user experience.
Human-centred approach.
Design advertisements to promote the app.

The Goal

This project aims to raise high public awareness of how stray animal problems are caused by irresponsible pet owners. The project is also committed to facilitating interactions between people and animals that lead to adopting stray dogs and cats. Under this initiative, the “Adopt Don’t Shop” slogan emphasizes giving loving homes to homeless pets instead of purchasing them commercially. The noble effort is that there will be no suffering anymore for homeless people, and this effort helps society to develop attitudes like human kindness, kindness towards homeless animals and responsible people.

Software Used

Adobe XD
Adobe Illustrator
Adobe Photoshop

Logo

Final Screens

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