I could not boast of a concrete design logo for the longest time and I decided I wanted to do something tha was unique yet showed my design range in a minimal way. It had to be simple yet not so easy to read a a glance. It should make the viewer want to see it a second time as most viewers in the audience already knew the brand in question.

I decided to build a typeface based primarily on triangles and filled spaces. Using shapes and space hints at the creative nature of the brand and also gives it a unique absract feel.