Branding project for the YourThriftPick brand

YourThriftPick is a brand that seeks to eliminate the need to always buy new clothes and find new styles to wear clothes previously owned by others. It sought to do this by finding special fits and then bringing them to the customer

I was charged with the task of creating a simple and easy-to-read logo with bright colors. They wanted the brand to look modern and classy.

Going into the project, I wanted to create a logo that was industry-appropriate and so I looked into text-bassed logos in the fashion industry such as Zara, Gucci and Nike.

I combined a simple black font with the brightest color to the human eye to create a simple font-based logo on a yellow background.