I'm new here, I have

I'm new here, I have a few projects in the pipeline so wanted to share something I worked on earlier in the year. A brand that lives in the underground for the people who make it. I made the brand and strategy for Afters, from problem to concept to copy and creating the brand world. I pulled from the culture and visual language of the scene to create a brand that feels like it's always existed, instantly building trust with the right people.