Email Template Design - BOB Autowas

For BOB Autowas, I designed a complete email template system that allows their team to send consistent, branded campaigns with ease. The goal was to create a flexible setup where all elements were standardized, making it simple to design, build, and adapt future emails.

I started by defining the foundation of the system: buttons, icons, colors, text values, and spacing rules. These were organized into a component library in Figma, ensuring every email element followed the same branding and design logic.

From there, I designed multiple modular components such as headers, footers, content blocks, QR-code sections, and image/text layouts. These blocks could be combined and rearranged to create a variety of email types from promotional campaigns to service updates.

To show how the system would look in practice, I created example emails that demonstrated the finished design after development. This gave BOB Autowas a clear preview of how campaigns would appear to customers and ensured the designs were easy to hand off to developers.

The result was a scalable email design system that saves time, keeps branding consistent, and ensures every email looks polished. With reusable components and predefined styles, BOB Autowas can now build new campaigns faster and with less back-and-forth between design and development.

Figma · Email Design · Template Design · Component Libraries · Workflow Optimization