Tribe Bus Tours is a one-of-a-kind transportation company based in Austin, Texas. The company offers roofless bus tours for tourists and locals alike to explore the city's diverse neighborhoods and landmarks. The brand's core values include peace, love, and forever peace, which are reflected in its branding, messaging, and marketing collaterals. As part of the company's marketing efforts, we designed branding, business cards, letterheads, brand kit, typography, brand messaging, dark logo, light logo, social media icons, bus wrap, water bottles, and voice to showcase the unique Tribe experience to the target audience.

The brand's logo features a bee with an infinity symbol in its wings, symbolizing the company's values of peace and love. The logo has a heart in the center, which represents the love for the city and the Tribe experience. We designed two versions of the logo, a dark and light version to ensure visibility and clarity across different mediums.

To maintain consistency across all marketing materials, we developed a brand kit that includes the brand's colors, typography, and visual style. The primary color scheme includes vibrant yellow and black, which is consistent with the bee theme of the logo. We also chose a bold and modern sans-serif font to convey the company's fun and unique vibe.

We designed a range of marketing collaterals, including business cards, letterheads, social media icons, bus wrap, and water bottles, to showcase the brand's unique identity. The business cards and letterheads feature the logo and color scheme and have all the necessary contact information for booking a tour. The social media icons feature the bee logo in a range of colors, ensuring brand consistency across all platforms. The bus wrap features the brand's logo, vibrant colors, and tour information to attract attention and generate buzz. The water bottles feature the logo and color scheme, adding to the overall Tribe experience and enhancing brand recall.

To create a unique brand voice, we developed brand messaging that reflects the company's values and unique selling points. The messaging is friendly, approachable, and emphasizes the Tribe experience. We also created a brand voice that is consistent across all marketing collaterals and social media platforms.

Overall, the branding and marketing collaterals for Tribe Bus Tours reflect the company's unique identity, values, and the Tribe experience. The design elements and brand messaging are consistent across all marketing materials, ensuring brand recognition and recall. By creating a fun and unique brand voice and visual identity, we have successfully showcased the Tribe experience to the target audience and generated interest and bookings for the company's tours.

"This design agency knocked it out of the park with Tribe Bus Rentals' branding and bus wraps. Their work was spot on, and we saw immediate sales overnight after launching. We couldn't be happier with the results!"