Moi Soi Holi Fest 3.0

Moi Soi Holi Fest 3.0 Meta Ads Plan

Developed Meta Ads campaign strategy (performance focused) to increase event awareness, drive engagement, and increase ticket bookings through Facebook and Instagram advertising.

This project illustrates my approach to audience research, campaign structure, ad creative planning, copy strategy, budget allocation and campaign optimisation. This project illustrates my approach to audience research, campaign structure, ad creative planning, copy strategy, budget allocation and campaign optimisation. This project illustrates my approach to audience research, campaign structure, ad creative planning, copy strategy, budget allocation and campaign optimisation.

Deliverables Included: ✅ Audience Research & Segmentation ✅ Campaign Structure Planning ✅ Creative & Copy Strategy ✅ Facebook & Instagram Ad Setup ✅ Optimisation Recommendations ✅ Performance Review Framework

The objective was to build a scalable advertising framework capable of reaching the right audience and maximising campaign performance.

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