HarshVardhan Sharma
Google Ads & Meta Ads Performance Marketing Specialist
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Moi Soi Holi Fest 3.0 Meta Ads Plan
Developed Meta Ads campaign strategy (performance focused) to increase event awareness, drive engagement, and increase ticket bookings through Facebook and Instagram advertising.
This project illustrates my approach to audience research, campaign structure, ad creative planning, copy strategy, budget allocation and campaign optimisation. This project illustrates my approach to audience research, campaign structure, ad creative planning, copy strategy, budget allocation and campaign optimisation. This project illustrates my approach to audience research, campaign structure, ad creative planning, copy strategy, budget allocation and campaign optimisation.
Deliverables Included:
✅ Audience Research & Segmentation
✅ Campaign Structure Planning
✅ Creative & Copy Strategy
✅ Facebook & Instagram Ad Setup
✅ Optimisation Recommendations
✅ Performance Review Framework
The objective was to build a scalable advertising framework capable of reaching the right audience and maximising campaign performance.
#MetaAds #FacebookAds #InstagramAds #PerformanceMarketing #PaidMedia #DigitalMarketing #LeadGeneration #MarketingStrategy #SocialMediaMarketing #PPC #MediaBuying #MetaAdvertising #AdvertisingStrategy #MarketingConsultant #GrowthMarketing #DigitalAdvertising #CaseStudy #PortfolioProject
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Growth Opportunities Analysis for Moi Soi
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Meta Ads Lead Generation & Growth Strategy
This project highlights a complete Meta Ads campaign framework designed to increase brand awareness, engagement, and lead generation through Facebook and Instagram advertising.
The campaign strategy focuses on audience segmentation, creative planning, ad copy development, funnel design, and optimization recommendations to maximize campaign effectiveness.
Project Highlights:
• Audience Research & Targeting
• Ad Creative Strategy
• Facebook & Instagram Campaign Setup
• Funnel Planning
• Performance Optimization Recommendations
• Lead Generation Framework
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Google Ads Campaign Setup & Optimisation Strategy
This project showcases a complete Google Ads campaign framework designed to help a growing brand reach the right audience, improve visibility, and drive conversions.
The strategy includes audience research, campaign structure planning, keyword targeting, ad copy development, budget allocation, and optimisation recommendations. Every element was designed with performance, scalability, and ROI in mind.
Project Highlights:
• Campaign Structure Planning
• Audience & Keyword Research
• Ad Copy Creation
• Budget & Bid Strategy
• Performance Optimisation Framework
• Campaign Review Dashboard
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