Overview
Min Amanne is a Palestinian-owned Tatreez brand founded by Amanne Sharif — an artist, educator, and cultural advocate based in the San Francisco Bay Area. The brand blends ancestral Palestinian embroidery with contemporary storytelling, offering Tatreez kits, garments, workshops, and educational content.
As the brand evolved visually and strategically, the website needed to reflect its updated identity while creating a clearer, more cohesive digital experience.
This project focused on refreshing the Shopify website — aligning it with the new brand direction and strengthening how the story, products, and values are presented online.
🧵 Industry: Fashion/embroidery. ||📍 Location: United States
💻 Tools: Figma, Shopify, Instant. || 🕐 Timeline: 5 weeks.
The Challenge
The values and purpose of the brand were not clearly expressed
Fragmented navigation and unclear hierarchy
Inconsistent branding across sections
Limited storytelling around Amanne and the cultural mission
Mixed merchandising structure across collections
Underutilized blog and educational content
The Goal
Create a refined, culturally grounded Shopify experience that:
Establish a cohesive, heritage-aligned visual system
Improve navigation clarity and content discoverability
Elevate storytelling around Amanne and Palestinian Tatreez
Strengthen trust and brand credibility
Prepare the foundation for the Spring 2026 collection launch
The Outcome
General Enhancements
Clearer brand positioning and value proposition across key entry pages
Improved information architecture and storytelling narrative
Enhanced visual rhythm and readability
More structured merchandising
Cleaner path to purchase (less friction from browse → PDP → cart)
Performance Metrics (Shopify Analytics)
Conversion rate increased to 1.72% (+130%)
Total revenue increased by 28%
Average Order Value increased by +61%
Returning customer rate increased to 22.2% (+40%)
Total orders increased by 81%
Sessions increased by 16%
Conclusion
Min Amanne is more than a brand — it’s a cultural practice carried forward. This redesign ensured the digital experience feels as thoughtful and intentional as the embroidery itself — rooted in heritage, designed for the present, and prepared for what’s next.
1 like · 15 views · Feb 14, 2026
Redesigned Min Amanne’s Shopify store — a Palestinian-owned Tatreez embroidery brand by Amanne Sharif — improving UX, storytelling, and cultural brand presence.
