Min Amanne Shopify Website Redesign

Min Amanne is a Palestinian-owned Tatreez brand founded by Amanne Sharif — an artist, educator, and cultural advocate based in the San Francisco Bay Area. The brand blends ancestral Palestinian embroidery with contemporary storytelling, offering Tatreez kits, garments, workshops, and educational content. As the brand evolved visually and strategically, the website needed to reflect its updated identity while creating a clearer, more cohesive digital experience. This project focused on refreshing the Shopify website — aligning it with the new brand direction and strengthening how the story, products, and values are presented online.

🧵 Industry: Fashion/embroidery. ||📍 Location: United States

💻 Tools: Figma, Shopify, Instant. || 🕐 Timeline: 5 weeks.

The values and purpose of the brand were not clearly expressed

Fragmented navigation and unclear hierarchy

Inconsistent branding across sections

Limited storytelling around Amanne and the cultural mission

Mixed merchandising structure across collections

Underutilized blog and educational content

Create a refined, culturally grounded Shopify experience that:

Establish a cohesive, heritage-aligned visual system

Improve navigation clarity and content discoverability

Elevate storytelling around Amanne and Palestinian Tatreez

Strengthen trust and brand credibility

Prepare the foundation for the Spring 2026 collection launch

Clearer brand positioning and value proposition across key entry pages

Improved information architecture and storytelling narrative

Enhanced visual rhythm and readability 

More structured merchandising 

Cleaner path to purchase (less friction from browse → PDP → cart)

Conversion rate increased to 1.72% (+130%)

Total revenue increased by 28%

Average Order Value increased by +61%

Returning customer rate increased to 22.2% (+40%)

Total orders increased by 81%

Sessions increased by 16%

Min Amanne is more than a brand — it’s a cultural practice carried forward. This redesign ensured the digital experience feels as thoughtful and intentional as the embroidery itself — rooted in heritage, designed for the present, and prepared for what’s next.